I like to start with the good news so here they are:
1. True Blue, a limited collection inspired by India, is now available in Singapore. Using blue as the key element, the collection is also produced in India. I’ve selected some of my favs from this collection below, but do click to the True Blue site to see more.
2. Remember my earlier post about the PS 2012 collection? The entire range is supposed to be available from next month according to this reporter who was sponsored to go to Sweden by IKEA to cover the preview for Asian journalists (lucky gal!). If you have no idea what the PS 2012 collection is, do click here to read more.
The bad news?
1. Not all the True Blue collection are available in Singapore. I checked against the UK IKEA True Blue site and found a few items that I would have liked to see.
2. It appears that Singapore is one of the most expensive places in the world for IKEA products, according to the worldwide IKEA price comparison study by idealo.co.uk. Singapore ranks 5th most expensive country for IKEA, coming in after Australia in #1 spot, followed by Dominican Republic, Japan and Russia. Idealo notes that the average price for the top 5 countries is 46% higher than the remaining 28 countries in the price comparison.
I know… shocking right?
Unfortunately the study excluded our neighbouring Asia countries like Malaysia, Thailand, Hong Kong and Taiwan as they did not stock the 40 identical products needed for the analysis.
While the results for idealo’s price analysis based on Purchasing Power Parity (PPP) per capita shows that IKEA is relatively affordable in Singapore (cause Singapore has the HIGHEST GDP per capita in the study, I can’t get over the fact that we rank #5 in the world when we compare based purely by price.
Ok, so there goes any hope of me being sponsored by IKEA to go to Sweden…