Christmas commercials from MUJI and IKEA

I just saw IKEA’s 2012 Christmas commercial and I felt rather… disconcerted is the word I suppose.  But to understand what I mean, first watch this delightful 2011 Christmas commercial from MUJI (which I liked so much that I blogged about it last year)…

MUJI XMAS Market 2011

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Ok, now that you have seen the Muji ad from 2011, now watch this IKEA Singapore ad from 2012

IKEA’s Magical Moments Come To Life

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Now you understand why I felt ‘disconcerted‘ right? I think this ad only runs in Singapore (or at least I did a search and didn’t find it on other IKEA sites).  What do you think?

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Update: Oh ya, here’s MUJI’s XMAS 2012 video. Not as delightful as the 2011 version, but at least it’s original.

MUJI XMAS HOME 2012

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2 thoughts on “Christmas commercials from MUJI and IKEA

  1. Thumbs down to IKEA SG for the blatant rip-off!
    But then again we see very few truly original ideas in advertising nowadays, and it is common for ads to be “inspired by” if not a downright copy of some other ad in one way or another. The Muji ad could well be an unoriginal piece as well.
    Not impressed with Muji’s 2012 commercial btw.

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