I just saw IKEA’s 2012 Christmas commercial and I felt rather… disconcerted is the word I suppose. But to understand what I mean, first watch this delightful 2011 Christmas commercial from MUJI (which I liked so much that I blogged about it last year)…
MUJI XMAS Market 2011
Ok, now that you have seen the Muji ad from 2011, now watch this IKEA Singapore ad from 2012…
IKEA’s Magical Moments Come To Life
Now you understand why I felt ‘disconcerted‘ right? I think this ad only runs in Singapore (or at least I did a search and didn’t find it on other IKEA sites). What do you think?
Update: Oh ya, here’s MUJI’s XMAS 2012 video. Not as delightful as the 2011 version, but at least it’s original.